“THE PLEATED DREAm”

BRIEF

.This collection focuses on creating designs the functional and aesthetic brand Holzweiler,

with inspiration drawn from the Bauhaus ballet Triadic. The collection aims to blend avant-garde elements with simplicity, reflecting both creativity and practicality.

Insights and needs from the target audience are integrated into the designs, while AI tools are utilized throughout the process to enhance the design and product development.


INSPIRATION

  • The Bauhaus ballet Triadic

  • pleats

  • longevity as part of the design choices


COLOURS

shapes & materials

COnsumer

Astrid values comfort, sustainability, and timeless elegance. She loves the vibrant energy of the city, drawing inspiration from its lively atmosphere.



process

Collage and rough sketches

Rorschach Ideation

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Rorschach Ideation 〰️

Style ideas

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Style ideas 〰️

COLLECTION



Digital twin

clo 3d


Final Styles


“THE PLEATED DREAm”

“THE PLEATED DREAm”


thanks to Amanda Andersen for being fitting model.

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DESIGN FOR LONGEVITY