“hummel x kea”
first part of the Projekt are created by
Anette borriboon, laura bjørk, emma bramming, ida sofie fogelstrøm, victoria lind.
BRIEF
Longevity, durable materials, design DNA value.
Our aim with the collection is to create garments focusing on functionality, sharp design, and playful details, inspired by techwear. Responsible initiatives are taken for the consumer through materials, trims, and end-of-life cycle considerations. Emphasis is placed on aesthetic and physical durability using recycled and mono-materials to promote circular solutions for the future.
The focus is on incorporating prints and surface textures into this universe.
Every designed item is crafted and designed by
Anette borriboon, laura bjørk, emma bramming, ida sofie fogelstrøm, victoria lind.
INSPIRATION
COnsumer
Women
20s
busy lifestyle
need versatile and easy-to-style clothing
colour story
ideation
ideation
Design process of print and surface design
print and surface experiments
final collection overview
Redesigns and new designs
Digital twin