“hummel x kea”

first part of the Projekt are created by

Anette borriboon, laura bjørk, emma bramming, ida sofie fogelstrøm, victoria lind.

BRIEF

Longevity, durable materials, design DNA value.

Our aim with the collection is to create garments focusing on functionality, sharp design, and playful details, inspired by techwear. Responsible initiatives are taken for the consumer through materials, trims, and end-of-life cycle considerations. Emphasis is placed on aesthetic and physical durability using recycled and mono-materials to promote circular solutions for the future.

The focus is on incorporating prints and surface textures into this universe.


Every designed item is crafted and designed by

Anette borriboon, laura bjørk, emma bramming, ida sofie fogelstrøm, victoria lind.

INSPIRATION


COnsumer

  • Women

  • 20s

  • busy lifestyle

  • need versatile and easy-to-style clothing


colour story


ideation

ideation


Design process of print and surface design



print and surface experiments



final collection overview


Redesigns and new designs


Digital twin

clo 3d

“hummel x kea”

“hummel x kea”

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DESIGN FOR LONGEVITY